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The effects of an effective advertising programme on a company's sales volume

 Department: Purchasing and Supply  
 By: usericon jessy03  

 Project ID: 2154
   Rating:  (3.2) votes: 11
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This research work will be based on the effects of an effective advertising programme on a company’s sale volume, a case study of Nigeria bottling Company Plc, Ilorin. Advertising is the process of informing the target market level about the existing goods and services and the process persuading them to buy or use the product or service. It effects on the attainment of the required volumes of sales cannot be underestimated: for the purpose of simplicity, the whole project will consist of five chapters as follows. Chapter one will contain introduction, historical background of the case, statement of the problem, objectives of the study, significance of the study, scope of the study, limitations and constraint, definition of some keys terms. Chapter two of the project contains the literature view. Chapter three of the project contains research methodology, research approaches, sources of data, data collection, instruments, research population and sample size, sampling procedure employed and method of data analysis. Chapter four will highlight data presentation and analysis. Chapter five will focus on summary of findings, conclusion, recommendation, references and appendix. ...
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