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Marketing research as a survival instrument for small scale enterprises

 Department: Business Administration and Management  
 By: usericon jessy03  

 Project ID: 2170
   Rating:  (5.0) votes: 1
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   Price:₦1000
Abstract
This research work treats marketing research as an instrument in the success of small-scale enterprises. The statement of problem of this study deems it fit to verify and investigate the application of marketing research. Concept in small-scale enterprises. This project also wants to look at marketing research if it can serve as tools effectively and efficiently and also if there is any room for improvement. The objective of the study is endeavored to examine the problem involved in the application of marketing research in small-scale enterprises. The research methodology of this study is based on primary and secondary data, the research at the Global Soap and Detergent Industries covers all the departments in the organization, the population size comprises 75 workers and only 40 staff Sample size was selected, this study adopts simple percentage technique to present and analyze. The data gathered via questionnaire, the test and re-test method was also employed in the study to determine the reliability of the data collected from the respondents. Based on the findings, the study has empirically investigated marketing research as a variable in small-scale enterprises it reveals that marketing research has an advisory role in the organization. It can be used to acquire and analyze information and to make a recommendation as to know how marketing problems can be solved the information received has enabled the management to evaluate and appraise the performance of the enterprises. Lastly, from the information gathered and received from the research, it was discovered that marketing research is very essential as a tool, which can bring about the success of small-scale enterprises. ...
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