The effect of selected marketing mix elements on the performance of small and medium scale enterprises in Kano state metropolis Department: Entrepreneurship By: sagiersageer Project ID: 2279 Rating: (3.1) votes: 21Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis study focuses on the effect of selected marketing mix elements on the performance of small and medium scale enterprises in Kano state metropolis. Chapter 1 will deals with the background of the study, the research problems. In the research, the problem statement is describing the core idea of the study prompting to make a clear explanation of the research objectives to be achieved and the research question to be answered. Besides, researchers also clarified the hypotheses to be tested and clarify the importance and contribution of conducting this study. In the current competitive business environment, marketing can be seen as a medium of business activities organized to plan to produce, price, promote, and distribute goods, services, and ideas for the satisfaction of relevant customers and clients. Marketing is generally considered as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return (Zou, 2004)....Preview Download Preview +Other Entrepreneurship project topics and materials you might be interested in»Market segmentation and performances of small and medium enterprises SMEs in Kano metropolis»The economic contributions of enterprises on the host communities in Benue state - a study of Dangote cement Plc and its host community»The effect of selected marketing mix elements on the performance of small and medium scale enterprises in Kano state metropolis»Role of entrepreneurship education in solving unemployment in Nigeria - a case study of Ijebu-Ode local government»Problems and prospects of small scale enterprises in Imo state - case study of some selected firms in Okigwe, Imo state