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The effect of selected marketing mix elements on the performance of small and medium scale enterprises in Kano state metropolis

 Department: Entrepreneurship  
 By: usericon sagiersageer  

 Project ID: 2279
   Rating:  (3.3) votes: 6
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   Price:₦3000
Abstract
This study focuses on the effect of selected marketing mix elements on the performance of small and medium scale enterprises in Kano state metropolis. Chapter 1 will deals with the background of the study, the research problems.  In the research, the problem statement is describing the core idea of the study prompting to make a clear explanation of the research objectives to be achieved and the research question to be answered. Besides, researchers also clarified the hypotheses to be tested and clarify the importance and contribution of conducting this study. In the current competitive business environment, marketing can be seen as a medium of business activities organized to plan to produce, price, promote, and distribute goods, services, and ideas for the satisfaction of relevant customers and clients. Marketing is generally considered as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return (Zou, 2004)....
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