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The role of advertising in achieving organizational goals and objectives

 Department: Business Administration and Management  
 By: usericon bapatigi7954  

 Project ID: 2287
   Rating:  (5.0) votes: 1
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   Price:₦3000
Abstract
This research work investigates the role of advertising in achieving organizational goals and objectives. The specific objectives includes: to ascertain the relationship between print advertising and organizational goals and objectives, to examine whether Online advertising has impact on organizational goals and objectives, to determine how Radio advertising helps in achieving organizational goals and objectives, and to find out whether poster advertising affect the positive impact on organizational goals and objectives. Stratified random sampling techniques was used to categories the population according to their group. A total number of 110 questionnaires were administered, out of which 92 were retrieved and found to be valid for the study. The study used both primary and secondary sources of data to elicit the information required for the study. Data was analyzed using tabulation and simple percentage complemented by chi-square to test the hypotheses of the study. The findings of the study showed that print advertising, poster advertising and Radio advertising have a positive impact on achieving organizational goals and objectives. The study concludes that using poster advertising, print advertising and Radio advertising will make Nigeria Bottling Company Plc Bida Mini Depot achieved their goals and objectives. This study, therefore, recommends that they Nigeria Bottling Company Plc Bida Mini Depot should be engaged in Radio programme were their products will be continuously mentioned or advertised, they should advertise their products using Billboard since it serves as a reminder to Consumers and they should also be engaged in sales promotion in order to increase Consumers patronage and increase in sales. Keywords: Role, Advertising, Achieving, Organizational, Goals, Objectives ...
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