The role of advertising in achieving organizational goals and objectives Department: Business Administration and Management By: bapatigi7954 Project ID: 2287 Rating: (3.3) votes: 6Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis research work investigates the role of advertising in achieving organizational goals and objectives. The specific objectives includes: to ascertain the relationship between print advertising and organizational goals and objectives, to examine whether Online advertising has impact on organizational goals and objectives, to determine how Radio advertising helps in achieving organizational goals and objectives, and to find out whether poster advertising affect the positive impact on organizational goals and objectives. Stratified random sampling techniques was used to categories the population according to their group. A total number of 110 questionnaires were administered, out of which 92 were retrieved and found to be valid for the study. The study used both primary and secondary sources of data to elicit the information required for the study. Data was analyzed using tabulation and simple percentage complemented by chi-square to test the hypotheses of the study. The findings of the study showed that print advertising, poster advertising and Radio advertising have a positive impact on achieving organizational goals and objectives. The study concludes that using poster advertising, print advertising and Radio advertising will make Nigeria Bottling Company Plc Bida Mini Depot achieved their goals and objectives. This study, therefore, recommends that they Nigeria Bottling Company Plc Bida Mini Depot should be engaged in Radio programme were their products will be continuously mentioned or advertised, they should advertise their products using Billboard since it serves as a reminder to Consumers and they should also be engaged in sales promotion in order to increase Consumers patronage and increase in sales. Keywords: Role, Advertising, Achieving, Organizational, Goals, Objectives ...Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)