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Importance of distribution channel to the marketing of a product in an organization

 Department: Business Administration and Management  
 By: usericon bapatigi7954  

 Project ID: 2488
   Rating:  (3.3) votes: 6
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   Price:₦1000
Abstract
This project titled the importance of distribution channels of the marketing of a project in an organization. Distribution is an important activity in the integrated supply-chain management of pharmaceutical products. Various people and entities are generally responsible for the handling, storage and distribution of such products. In some case, however, a person or entity is only involved in and responsible for certain elements of the distribution process. The researcher used the secondary source of data collection method involved sourcing information from the relevant textbooks, magazine, journals and the internet. It was observed in this study that a poor channel of distribution is the root cause to their high cost of production, therefore, any organization that desire to achieve its goal and objectives efficiently and effectively must as a matter of necessity increase it control over it distribution channel and monitor their activities more effectively.   ...
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