The role of sale promotion in attracting more subscribers by GSM service providers - a case study of MTN plc Department: Marketing By: Expresshubpub Project ID: 2572 Rating: (3.2) votes: 11Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis report is the outcome of an investigation carried out by the researcher to find out the importance of sales promotion in attracting more subscribers in the GSM service providing industry with particuler Reference to MTN. This report concentrates on the latest techniques of promotion and it is divided into five chapters. In chapter one, the researcher briefly traced the background, problems, objective, and significance of the studies so also, he stated some of the study and define some terms used during the research. Chapter Two focused on Literature Review which traced the History of both MTN, the researcher defines promotion and as it is used to attract customer how it fails and the feature of promotion e.t.c. Chapter three was focused on researcher methodology, the research made use on non-probabiliry sampling with quota sampling to draw a convenience sampling. The researcher preferred this method because of the time imposed on the completion of the study as well as the financial constraints. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance