Home»Marketing» The role of sale promotion in attracting more subscribers by GSM service providers - a case study of MTN plc

The role of sale promotion in attracting more subscribers by GSM service providers - a case study of MTN plc

 Department: Marketing  
 By: usericon Expresshubpub  

 Project ID: 2572
   Rating:  (3.2) votes: 11
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This report is the outcome of an investigation carried out by the researcher to find out the importance of sales promotion in attracting more subscribers in the GSM service providing industry with particuler Reference to MTN. This report concentrates on the latest techniques of promotion and it is divided into five chapters. In chapter one, the researcher briefly traced the background, problems, objective, and significance of the studies so also, he stated some of the study and define some terms used during the research. Chapter Two focused on Literature Review which traced the History of both MTN, the researcher defines promotion and as it is used to attract customer how it fails and the feature of promotion e.t.c. Chapter three was focused on researcher methodology, the research made use on non-probabiliry sampling with quota sampling to draw a convenience sampling. The researcher preferred this method because of the time imposed on the completion of the study as well as the financial constraints. ...
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