sitelogo
 Home»Marketing» Consumer buying pattern in rural communities

Consumer buying pattern in rural communities

 Department: Marketing  
 By: usericon catoking  

 Project ID: 2740
   Rating:  (3.1) votes: 16
Rate this project
   Price:₦2000
Abstract
This study examines the consumer buying pattern in rural communities. However, the buying pattern in rural communities is incomparable with that of an urban area because the population is less populous. Also, there may be preferential treatments given to different buyers both in rural communities and urban areas that marketing operation is carried out. This study relied on the use of questionnaire as a chief method of gathering data. This has been chosen among other instruments of data collected as the basic method of collecting data for his study because of some added advantages it has over other methods. The response from the respondents also contributed to this research work. In order to achieve the stated objectives of the research work, sampling method was used in non-process administering the questionnaire....
Preview +
Other Marketing project topics and materials you might be interested in
»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)
»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba)
»Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)
»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State)
»The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba)
»The impact of advertising on sales performance
»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )
»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri)
»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)
»The impact of sales promotion in the marketing of consumer product in Nigeria
»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)
»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)
»The impact of market segmentation on sales turnover
»Factors that influence consumer purchase and consumption of eggs in Enugu state
»Marketing planning as a strategy for efficient business performance

Upload Project

Do you have project materials to share? Upload and earn with it.

Departments