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Consumer buying pattern in rural communities

 Department: Marketing  
 By: usericon catoking  

 Project ID: 2740
   Rating:  (3.1) votes: 16
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This study examines the consumer buying pattern in rural communities. However, the buying pattern in rural communities is incomparable with that of an urban area because the population is less populous. Also, there may be preferential treatments given to different buyers both in rural communities and urban areas that marketing operation is carried out. This study relied on the use of questionnaire as a chief method of gathering data. This has been chosen among other instruments of data collected as the basic method of collecting data for his study because of some added advantages it has over other methods. The response from the respondents also contributed to this research work. In order to achieve the stated objectives of the research work, sampling method was used in non-process administering the questionnaire....
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