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Distribution and logistics in achieving customers satisfaction

 Department: Business Administration and Management  
 By: usericon catoking  

 Project ID: 2743
   Rating:  (3.2) votes: 11
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This research work examines the“Distribution and Logistics in Achieving Customers Satisfaction”, and uses Cadbury Nigeria Plc as its case study. Fundamentally, logistics and its various components have formed the new of virtually all categories of business organization. This has resulted from the fact that no product or commodity has any economic value until it gets to the final consumer. Descriptive survey was adopted as the research design. Purposive and simple random sampling techniques were used. The researcher used the questionnaire as an instrument to generate data from the respondents.  The questionnaire has two sections: A and B. The study, therefore, recommends that there should be a free flow of information between the purchasing department and other departments within the organization....
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