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The effect of customer orientation on performance of restaurant

 Department: Marketing  
 By: usericon Flexygold1996  

 Project ID: 2745
   Rating:  (3.2) votes: 11
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The fundamental tenet of marketing is that all of a firm’s activities should be directed toward ensuring customer satisfaction and creating mutually beneficial, long-term relationships with the market (Kotler, 1980). In other words, firms should and will benefit by providing customers with satisfactory services and products that contribute to long-term relationships. One way to  facilitate this tenet is customer orientation specifically, putting customers’ interests first (Saxe and Weitz, 1982). In this sense, a customer-oriented business culture is preferable for firms that seek success in the market (e.g., Houston, 1986 Parasuraman, 1987). ...
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