Home»Marketing» The effect of customer orientation on performance of restaurant

The effect of customer orientation on performance of restaurant

 Department: Marketing  
 By: usericon Flexygold1996  

 Project ID: 2745
   Rating:  (5.0) votes: 1
Rate this project
The fundamental tenet of marketing is that all of a firm’s activities should be directed toward ensuring customer satisfaction and creating mutually beneficial, long-term relationships with the market (Kotler, 1980). In other words, firms should and will benefit by providing customers with satisfactory services and products that contribute to long-term relationships. One way to  facilitate this tenet is customer orientation specifically, putting customers’ interests first (Saxe and Weitz, 1982). In this sense, a customer-oriented business culture is preferable for firms that seek success in the market (e.g., Houston, 1986 Parasuraman, 1987). ...
Preview +
Other Marketing project topics and materials you might be interested in
»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)
»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )
»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba)
»The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba)
»Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)
»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State)
»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri)
»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)
»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)
»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)
»Impact of advertising on the marketing of Forte petroleum product in Port-Harcourt: Study of Forte petroleum Port-Harcourt, River state
»Factors that influence consumer purchase and consumption of eggs in Enugu state
»The contribution of small scale industries in the economic development of Nigeria (a study of hardis and dromedas Emene Enugu state)
»The impact of sales promotion in the marketing of consumer product in Nigeria
»Effect of marketing intelligence on organizational performance - a study of Unilever Nigeria Plc, Agbara, Ogun state


Do you have project materials to share? Upload and earn with it.