Home»Business Administration and Management» The impact of advertising on organizational profitability

The impact of advertising on organizational profitability

 Department: Business Administration and Management  
 By: usericon charitybuz  

 Project ID: 2749
   Rating:  (3.2) votes: 11
Rate this project
This student examined the impact of advertising on organizational profitability. The specific objectives identified the various media of advertising and examined the effects of advertising on customer awareness, brand loyalty, and sales volume. Data used for the study were obtained from the primary source and necessary information were obtained from a sample of 25 respondents through structured questionnaire. The analysis of the data was carried out using both descriptive and inferential statistical techniques. Findings from the study show that the organization uses various forms of advertising with a sizeable proportion of its budget devoted to it. The study also revealed positive and significant effect of advertising on customers' awareness brand loyalty and sale volume. The study concludes that the exists a positive and significant relationship between advertising and organization profitability. ...
Preview +
Other Business Administration and Management project topics and materials you might be interested in
»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )
»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )
»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)
»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )
»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )
»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)
»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)
»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )
»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)
»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)
»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)
»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )
»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)
»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )
»The Effects of Ethics and Social Responsibilities on Business Organization ( A Case Study of Ecobank Plc Owerri )

Upload Project

Do you have project materials to share? Upload and earn with it.