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The impact of advertising on organizational profitability

 Department: Business Administration and Management  
 By: usericon charitybuz  

 Project ID: 2749
   Rating:  (3.3) votes: 6
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   Price:₦3000
Abstract
This student examined the impact of advertising on organizational profitability. The specific objectives identified the various media of advertising and examined the effects of advertising on customer awareness, brand loyalty, and sales volume. Data used for the study were obtained from the primary source and necessary information were obtained from a sample of 25 respondents through structured questionnaire. The analysis of the data was carried out using both descriptive and inferential statistical techniques. Findings from the study show that the organization uses various forms of advertising with a sizeable proportion of its budget devoted to it. The study also revealed positive and significant effect of advertising on customers' awareness brand loyalty and sale volume. The study concludes that the exists a positive and significant relationship between advertising and organization profitability. ...
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