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The impact of home video on cultural promotion

 Department: Mass Communication  
 By: usericon charitybuz  

 Project ID: 2750
   Rating:  (3.3) votes: 6
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This research work is centered on the“The Impact of Home Video on Cultural Promotion (A Case Study of Basorun Gaa)” This study was guided by the following objectives to ascertain the portrayal of culture in home videos, to find out the viewers who are exposed to home videos, to assess the rationale behind viewership of home videos and to ascertain how the public perceive the portrayal of indigenous culture in home videos. To know this, 150 copies of questionnaires was administered to critically examine the topic. The use of questionnaire is because of its necessity in survey research it provides the means of discove1ring the prevailing attitude and reactions of population. The theories used for this project are Development Media Theory and Cultural Imperialism Theory. The study concludes that there is a significant relationship between the viewership of home videos (Basorun Gaa) and the promotion of cultural practices, propagation of traditions, cultural values, norms and aspirations of the people. The study therefore recommends that home videos in indigenous African languages could serve as an informal class room for the learning of these languages, especially when the home videos are subtitled therefore promoting cultural practice it also encourages multiculturalism as non-speakers of such languages could understand and appreciate the culture attached to that language. ...
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