Appraisal of public relations strategies for development of media houses Department: Mass Communication By: charitybuz Project ID: 2751 Rating: (3.1) votes: 16Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis research work is centered on the appraisal of public relations strategies for the development of media houses Using Rave FM, Osogbo as Focus Of The Study. This study was guided by the following objectives the purpose of this study is to make a critical analysis of the impact of public relations strategies on a media house, another fundamental objective of this topic is to assist the media house and corporate tidies in shaping their organization, which will go a long way in making the organization be more interested in the use of public relations, also, to drive into how public relations personnel has been able to effect media house positively, it is also to show case the benefit of the media organization to relate well within public by haison an external public and the study also make pertinent to escalate the effected of public relations in media and every organization. The study made use of survey research method. The theories used for this study are Communication theory and Excellence theory. The questionnaire is divided into two sections. Section A contained questions aimed at knowing the respondents' bio-data while Section B contained research questions aimed at achieving the research objective. To know this, 150 copies of questionnaires were administered. After successful completion of the research work, it was discovered that public relations are not just the sole responsibility of the public relations department but the general duty of the management as a whole. It is thus recommended that the management of Rave FM, Osogbo should ensure that they support the public relations department in order to have an effective mutual understanding between the organization and its publics. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)