Impact of cashless society on emotional value and significance of money - a case study of the Nigerian economy Department: Marketing By: bapatigi7954 Project ID: 2791 Rating: (3.0) votes: 15Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis study examined the impact of cashless society on the emotional value and significance of money with an emphasis on the Nigerian economy. The main aim of the study was to determine the cashless policy affect the Nigerian economy. Primary sources of data were adopted which involves the administration of questionnaires designed in Likert scale format. The design adopted for the study was survey research design and data administered were analyzed percentages and t-test with the aid of Spss. The study finds out there is a significant relationship between values of cash transfer from Automated Teller Machine on Gross Domestic Product and Value of point of sale has a significant relationship on Gross Domestic Product. It was recommended that there is a need for an increase in the installation of more automated teller machines in the country and particularly Bida, Niger State. This will, in turn, increase the gross domestic product and the cost associated with transacting with the point of sale terminals should be reduced so as to encourage e-banking policies thereby increasing the gross domestic product. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance