Home»Marketing» The impact of communication on service and brand evaluation - a comparative study of Uncle Sam Supermarket and Bida Home Needs

The impact of communication on service and brand evaluation - a comparative study of Uncle Sam Supermarket and Bida Home Needs

 Department: Marketing  
 By: usericon bapatigi7954  

 Project ID: 2796
   Rating:  (3.2) votes: 11
Rate this project
Brands are important in the consumer markets. They are the interface between consumers and the company, and consumers may develop trust and loyalty to brands. The aim of this study is to investigate the effects of brand communication and service quality on building brand loyalty through brand trust. The present study explores the relationship between brand communication and service quality in a relational context with an emphasis on the understanding of the linking role of brand trust and loyalty. Overall consideration, automotive industry was selected as the relational exchange context for this research. Data were collected through random questionnaires from the randomly selected 258 consumers. The study was based on the development and administration of a self-administered survey. The findings indicate that perceptions of brand communications and service/product quality can be viewed as antecedents to brand trust, which in turn affects brand loyalty....
Preview +
Other Marketing project topics and materials you might be interested in
»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)
»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba)
»Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)
»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State)
»The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba)
»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )
»The impact of advertising on sales performance
»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri)
»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)
»The impact of sales promotion in the marketing of consumer product in Nigeria
»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)
»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)
»Factors that influence consumer purchase and consumption of eggs in Enugu state
»Marketing planning as a strategy for efficient business performance
»The contribution of small scale industries in the economic development of Nigeria (a study of hardis and dromedas Emene Enugu state)

Upload Project

Do you have project materials to share? Upload and earn with it.