Home»Marketing» The impact of internal environment on marketing organization - a case study of Shoprite, Ilorin

The impact of internal environment on marketing organization - a case study of Shoprite, Ilorin

 Department: Marketing  
 By: usericon mike04  

 Project ID: 2862
   Rating:  (3.2) votes: 11
Rate this project
The research works seek to identify the impact of internal environment on marketing organization. (a case study of Shoprite) the main purpose of this research topic is to take caution relevant to the marketing organization. In essence, the marketing environment can be seen as the sum of the interrelationship between business, the marketers and society management. The survival of business organizations depends on how people in the market patronize or buy products. Any organization either profit-oriented must provide products or services to satisfy the need. Business environment is divided into two internal and external environments. The internal environment are factors within the organization which an organization has control over, while the external environment are factors outside the organization which an organization has little no control over it. The purpose of this study is an attempt to find out the impact of all the factors outside the organization, which provide opportunities or pose threats to the organization. ...
Preview +
Other Marketing project topics and materials you might be interested in
»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)
»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba)
»Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)
»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State)
»The impact of advertising on sales performance
»The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba)
»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )
»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri)
»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)
»The impact of sales promotion in the marketing of consumer product in Nigeria
»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)
»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)
»The impact of market segmentation on sales turnover
»Factors that influence consumer purchase and consumption of eggs in Enugu state
»Marketing planning as a strategy for efficient business performance

Upload Project

Do you have project materials to share? Upload and earn with it.