Effect of brand name on consumer choice of telecommunication service providers - a study of Abia State university students Department: Mass Communication By: armani_helen Project ID: 2865 Rating: (3.3) votes: 6Rate this project12345 Price:₦5000 Get the Complete MaterialAbstractThis research work was the Effect of Brand Name on Consumer Choice of Telecommunication Service Providers– A Study of Abia State University Students. The survey method was adopted and the questionnaire was used as instrument of data collection. The research work was limited to Abia State University students with a population of 20, 389 and out of the population, a sample size of 400 was gotten using the Taro Yamane formula. Findings revealed that the majority of Abia State University students prefer MTN to other network service providers as a result of the popularity of its brand name. The study also showed that most of the students tend to patronize a particular telecom service provider because of its stability, brand name, moderate price, and because of its popularity. Recommendations are proffered based on the result of the findings which include that other network service providers should also come up with campaign programmes to also make a name so as to also attract and gain more consumers and subscribers to their network services. Also, it suggested that other network service providers should provide their services where they have not reached and try to adopt some marketing communication techniques in other to also make their own name popular. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Impact of mobile phone on agricultural information among Otukpo farmers»Audience perception of Nigerian newspapers on the internet»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc) »Role of na so i see am programme of integration of the yoruba and egun ethnic groups