Home»Mass Communication» Effect of brand name on consumer choice of telecommunication service providers - a study of Abia State university students

Effect of brand name on consumer choice of telecommunication service providers - a study of Abia State university students

 Department: Mass Communication  
 By: usericon armani_helen  

 Project ID: 2865
   Rating:  (3.3) votes: 6
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This research work was the Effect of Brand Name on Consumer Choice of Telecommunication Service Providers– A Study of Abia State University Students. The survey method was adopted and the questionnaire was used as instrument of data collection. The research work was limited to Abia State University students with a population of 20, 389 and out of the population, a sample size of 400 was gotten using the Taro Yamane formula. Findings revealed that the majority of Abia State University students prefer MTN to other network service providers as a result of the popularity of its brand name. The study also showed that most of the students tend to patronize a particular telecom service provider because of its stability, brand name, moderate price, and because of its popularity. Recommendations are proffered based on the result of the findings which include that other network service providers should also come up with campaign programmes to also make a name so as to also attract and gain more consumers and subscribers to their network services. Also, it suggested that other network service providers should provide their services where they have not reached and try to adopt some marketing communication techniques in other to also make their own name popular. ...
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