Evaluation of the impact of marketing strategy on the performance of deposit money banks in Nigeria Department: Banking and Finance By: ultimeight Project ID: 2914 Rating: (3.2) votes: 17Rate this project12345 Price:₦1000 Get the Complete MaterialAbstractThe study examines the evaluation of the impact of marketing strategy on the performance of deposit money banks in Nigeria. The main objectives of the study were to determine whether marketing strategies have a significant impact on the performance of banks in Nigeria. To achieve the objective of the study, relevant data were collected mainly from primary sources through the administration of questionnaire. A sample size of 104 staff of four (4) selected deposit money banks in Nigeria comprising business managers, operations staff, ICT staff, customer service officers and marketers. Data collected were analyzed using frequency distribution tables and percentages while the ordinary least square (OLS) multiple Regression Technique was used for the test of hypothesis. The results from the various test show that there is a strong positive correlation between marketing strategies and performance of banks in Nigeria and that marketing and performance of banks in Nigeria and that marketing strategies have a significant effect on sales of banking products. Based on the findings, it was recommended that banks should embark on marketing research from time to time. This is because effective marketing strategies are the product of marketing research. Banks are equally encouraged to be more customers focused and embrace relationship marketing rather than transaction marketing as this will enable them to gain customers loyalty and maintain a long term relationship with customers, amongst others. ...Preview Download Preview +Other Banking and Finance project topics and materials you might be interested in»The role of central bank of Nigeria (CBN) in the development of Nigeria financial sector»Appraisal of the economic implication of electronic banking in Nigerian banks (A case study of diamond bank)»The impact of strategic planning on banks performance in Nigeria (A case study of united bank for Africa plc)»Evaluation of the impact of liquidity management on banks performance in Nigeria ( A case study of UBA )»The roles of central bank of Nigeria in the prevention of bank failure or liquidation (A case study of central bank of Nigeria 2005-2009)»The role of financial institutions in promoting banking habit and saving capital formation in Nigeria»The effect of electronic banking on fraud reduction in bank (A case study of access bank plc)»The effectiveness of monetary policy measures in controlling inflation in Nigeria»Problems and challenges facing finance houses in the Nigerian economy ( A case study of mortgage bank owerri )»The role of deposit money bank in Nigeria in economy development in Nigeria - a case study of Access Bank Plc»Motivation as a way of reducing fraud in banking industry ( A case study of UBA and Fidelity bank )»The impact of insurance industry on the economic growth of Nigeria (A case study of nicon and hallmark insurance companies 2005-2009)»Identification and management of bad debts in Nigeria commercial banks(A case study of UBA plc)»The contribution and effect of computer to modern day banking in Nigeria (A case study of zenith bank and first bank plc)»The use of accounting information in assessing control and performance in an organization (A case study of first bank of Nigeria owerri)