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Impact of new product development on organizational success - a case study of Nigeria Bottling Company Plc, Lagos State

 Department: Business Administration and Management  
 By: usericon ultimeight  

 Project ID: 2932
   Rating:  (3.3) votes: 6
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   Price:₦2000
Abstract
The purpose of this research is to find out the various ways through which new product development can increase organizational success. This research, therefore, focuses on the structure of the IMPACT OF NEW PRODUCT DEVELOPMENT ON ORGANIZATION SUCCESS a (CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, LAGOS STATE). Further, the paper organizes the burgeoning new product development literature into four main determinants: Idea generation, idea screening, business analysis and commercialization. The selection of determinant to the theoretical framework is adjusting new product development in previously written research material. The methodology adopted for this study is the descriptive survey research design and the targeted population is (4800) with are the staff of Nigeria Bottling Company Plc, Lagos State, from which a sampling technique of (160) was drawn because it is not possible to test all the number of population. The data collection instrument used was questionnaire which was administered on the 60 workers selected as sample techniques, also the method used for data analysis is the chi-square formula, there are some information needed before analyzing the information are: Statistical sign, degree of freedom and decision rule. It shows that new product development has a significant effect on organization success in Nigeria Bottling Company Plc, Lagos State....
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