sitelogo
 Home»Marketing» Effect of relationship marketing strategies on the customer attraction of Shoprite, Enugu State

Effect of relationship marketing strategies on the customer attraction of Shoprite, Enugu State

 Department: Marketing  
 By: usericon lightbearer2019  

 Project ID: 2938
   Rating:  (3.2) votes: 11
Rate this project
   Price:₦2000
Abstract
Chapter one focuses on the introductory aspect of this work e.g. problems of the topic, objectives of the research, and research hypothesis. The review of different writers’  opinion on this research work constitutes chapter two, which is the literature review, it goes further to examine the effect of relationship marketing strategies on the customer attraction profitability of the company. Under this chapter market segmentation were also looked into. Chapter three deals with the research methodology, this covers the method used in the collection of both primary and secondary data, presentation analysis interpretation of data and testing of hypothesis is dealt with in chapter four. Chapter five attempts to make some suggestions and valuable recommendations essentially to Shoprite which if properly implemented, will go a long way in helping the company in the area of relationship marketing strategies on the customer attraction and also in market segmentation. Keywords: Effect, Relationship marketing, Strategies, Customers attraction. ...
Preview +
Other Marketing project topics and materials you might be interested in
»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)
»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba)
»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )
»Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)
»The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba)
»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State)
»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri)
»The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)
»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)
»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)
»The impact of advertising on sales performance
»The impact of sales promotion in the marketing of consumer product in Nigeria
»The contribution of small scale industries in the economic development of Nigeria (a study of hardis and dromedas Emene Enugu state)
»Factors that influence consumer purchase and consumption of eggs in Enugu state
»Impact of advertising on the marketing of Forte petroleum product in Port-Harcourt: Study of Forte petroleum Port-Harcourt, River state

Upload Project

Do you have project materials to share? Upload and earn with it.

Departments