Media planning and effective public relation campaign - a case study of Pabod breweries Department: Mass Communication By: meesua Project ID: 2943 Rating: (3.2) votes: 11Rate this project12345 Price:₦5000 Get the Complete MaterialAbstractPublic relation campaign is a deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its environment. It gears towards maintaining high acceptable corporate identity, image, communication and the enhancement and sustenance of increased demand for goods or services which an organization offers to the public. This study, therefore, examines the impact of media planning on the effectiveness of public relation campaign. In other words, how organizations using PABOD Breweries as a case study, can leverage media planning to sustain an acceptable corporate image, increase sales, profitability and maintain a competitive advantage over their competitors. A survey research design was employed for the study while a judgemental or purposive sampling technique was used to draw a sample size of 50 respondents from the population. The major research instrument for the study, was questionnaire, while the data collected were presented in tables and analyzed using simple percentage. The findings revealed that there is a significant relationship between media planning and public relation campaign. To this end, the researcher recommended that PABOD Breweries should consult media agents who will select optimal media platforms for their brands or determine the best combination of media to enhance their corporate image, sales and profitability among others. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)