Environmental complexity as the determinant of choice of promotional tools in marketing oriented organizations Department: Marketing By: jessy03 Project ID: 2951 Rating: (3.2) votes: 11Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractEnvironmental complexity is a determinant of the choice of promotional tools in marketing-oriented organizations. Although the environment variables are numerous and are subdivided into three major sub-section (the macro, immediately or table, and the microenvironment) its complexity has an immense influence on the choice of the promotional tools adopted or that can be adopted by marketers to create awareness for their product carried. Statement of the problem of this research study will give the best solution to the researcher such as, what are the significance of environmental complexity to promotional tools and what effects does it have on market share and profitability. The objectives of this research topic aim at finding a solution to the effect of environmental on promotional tools and to increase the organization''s profit. The methodology of this research focus on the purpose of the project literature search and a survey of a knowledgeable person who has ideas on the subject of the work-study and measurement would be sought. The findings show that majority of customers of the supermarket believe that the environment has a greater influence on their buying decision. The researcher wishes to give the recommendation that the marketing department should pay more attention to research into the environmental variables and develop a more dependable adaptation strategy. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance