Personal selling as an effective promotional tool in marketing of industrial goods Department: Marketing By: linus081 Project ID: 2967 Rating: (3.2) votes: 11Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractThe project aims at knowing personal selling as a promotional tool in the marketing of industrial goods, which provide for detail information about all activities that are going in industrial goods/ products, and also touch parts of promotional activities like sales promotion, public relation, advertising and publicity which is useful to solve marketing problems. This project explains all processes involve in oil companies in order to make successful selling activities. However, it also highlights the historical background of the case study which is"NIGERIA NATIONAL PETROLEUM CORPORATION (NNPC)" that will enable the researcher to know much on how personal selling serves as a best promotional tool in the marketing of INDUSTRIAL GOODS to achieve their objectives, various research information by the researcher that tries to described special features of the study which serve to be realized while working to provide a complete knowledge of the topic....Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance