The influence of packaging on consumer acceptance of cosmetic products - case study of Soulmate Industries, Aba Department: Marketing By: verao123 Project ID: 3020 Rating: (3.2) votes: 11Rate this project12345 Price:₦1000 Get the Complete MaterialAbstractThis study was on the appraisal of the influence of packaging on consumer acceptance of cosmetic products. In carrying out this project work, the following questions were stated,"Does packaging have a positive relationship with product perception?". The study subjects for this study were selected using research questions procedures to collect data from manufacturing firms. The primary data, which subsequently was used to test both questions formulated using the research questions. Based on the testing of the questions the following were observed. There is a positive relationship between packaging and product identification. There is a positive relationship between packaging and product perception. Based on the findings of this study, a number of recommendations were made which if followed will lead to the enhanced influence of packaging on consumer acceptance of cosmetic products. More information should be supplied on the package with regard to the after effect, the contents and the direction of use. The packaging should be taking proper care of and educational programmes also. In trying to inform the consumer about the existence of the product through packaging, marketing communication should not be overemphasized because through it consumers are influenced. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance