The impact of sales promotion on sales volume in the beverage industry - a case study of Cadbury Nigeria Plc, Ikeja Department: Business Administration and Management By: kruskalstat Project ID: 3124 Rating: (3.3) votes: 6Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis study examined the impact of sales promotion on sales volume using Cadbury Plc., Ikeja Nigeria. The working staff and customers of the company were examined using a sample size of 109 with a structured questionnaire and the percentage analysis was used to examine their opinion on the subject matter and the use of chi-square to test the hypotheses. The result of the study indicated that sales promotion leads to an increase in the volume of sales and it was also noted that the extent to which sales promotion affects sales volume is high and sales promotion leads to the profitability of the company and promotional activities is not an assured way of building a continuous relationship with customers. It was, therefore, concluded that indeed, sales promotion has proved to be effective in increasing the sales volume of Cadbury Plc products and the profitability of a company can be increased by efficient sales promotion strategy....Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)