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The impact of sales promotion on sales volume in the beverage industry - a case study of Cadbury Nigeria Plc, Ikeja

 Department: Business Administration and Management  
 By: usericon kruskalstat  

 Project ID: 3124
   Rating:  (5.0) votes: 1
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   Price:₦3000
Abstract
This study examined the impact of sales promotion on sales volume using Cadbury Plc., Ikeja Nigeria. The working staff and customers of the company were examined using a sample size of 109 with a structured questionnaire and the percentage analysis was used to examine their opinion on the subject matter and the use of chi-square to test the hypotheses. The result of the study indicated that sales promotion leads to an increase in the volume of sales and it was also noted that the extent to which sales promotion affects sales volume is high and sales promotion leads to the profitability of the company and promotional activities is not an assured way of building a continuous relationship with customers. It was, therefore, concluded that indeed, sales promotion has proved to be effective in increasing the sales volume of Cadbury Plc products and the profitability of a company can be increased by efficient sales promotion strategy....
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