Evaluation of the role of public relation in image and crisis management - case study of Rivers State University Department: Mass Communication By: cleodolph16 Project ID: 4821 Rating: (3.3) votes: 6Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThe study sought to evaluate the role of public relation in image and crisis management - a case study of Rivers State University. In order to give perspective to the study, objectives and corresponding research questions were developed. Survey design method approach was adopted by the researcher. This researcher, therefore, collected primary and secondary data, using questionnaires and published literature on the subject matter. The population of the study was 351 which comprised of students and staff of RSU. Data collected through the questionnaire were analyzed using frequency tables. Findings showed the status of public relations activities of Rivers State University (RSU) public relations strategies are being implemented by Rivers State University (RSU) and the extent to which public relations has been able to maintain a cordial relationship between management and students of Rivers State University (RSU). The study concluded that for any society, organization or relationship to be sustained, it depends largely on the extent to which the public relations managers manage an emerging crisis. Over time, changes have occurred in man’s environment as a result of new innovations in technology. The study recommended that the public relations unit in Rivers State University should be expanded into a full department to allow for more staff and working materials, as well as provide regular career training for public relations staff in order to enhance their knowledge in crisis management. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)