Impact of billboard advertising on product promotion - a study of audience perception of print media reporting the coronavirus pandemic in Nigeria - a content analysis of the Tide Newspaper Department: Mass Communication By: cleodolph16 Project ID: 4822 Rating: (5.0) votes: 1Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThe study sought to assess the impact of billboard advertising on product promotion: A Case Study of audience perception of print media reporting the coronavirus pandemic in Nigeria A content analysis of the Tide Newspaper. In order to give perspective to the study, objectives and corresponding research questions were developed. Content Analysis design approach was adopted by the researcher. This researcher, therefore, collected secondary data, using published literature on the subject matter. The population of the study was 186 which comprised of a statutory staff of Tide Newspaper, Port Harcourt. Data collected through the published literature were analyzed. Findings showed how billboard advertising is effective on product promotion, the extent billboards advertisements are effective as compared to other forms of advertisements on product promotion the extent billboard advertising contribute to the awareness of coronavirus pandemic in Nigeria the extent audience perception have over billboard on coronavirus reporting and Tide Newspaper on Reportage of Coronavirus Pandemic. The study concluded that billboard advertising is one of the most important tools for product promotion. It is most suited for intensive awareness of Covid-19 pandemic infections. The study recommended that APCON should monitor and control advertisers that use billboards in order for them to follow all the advertising laws and ethics....Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)