Influence of Airtel billboard advertisement on consumers patronage in Ikot Ekpene Department: Mass Communication By: samfilo31 Project ID: 4945 Rating: (5.0) votes: 1Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis research project was designed to assess the effectiveness of Airtel Billboard advertisement on consumer behaviour in Ikot Ekpene Local Government Area. The objectives of this study were: to determine if Airtel billboard has affected the people of Ikot Ekpene, to ascertain the brand loyalty of Ikot Ekpene residents to Airtel billboard advertisement, to ascertain the extent of Airtel billboard advertising coverage in Ikot Ekpene. The total population of Ikot Ekpene was seventy five thousand, five hundred and forty-eight (75,548) according to the last national census of 2006. The researcher is now drawn the subject into wards that made up Ikot Ekpene Local Government Area, this Wards were Ward 1, Ward 2, Ward 3, Ward 4, Ward 5, Ward 6, Ward 7, Ward 8, Ward 9 and Ward 10. The researcher used survey method because of its ability to generate useful data. The instrument used for data collection was questionnaire. Three hundred (300) questionnaires were administered to obtain information for data study and two hundred and forty (240) were used for the analysis. The result shows that the billboards and posters have contributed to media advertisement on branch loyalty. On this note, it concluded that advertising and the medium carry. The advertisement has a great effect on the purchasing habit of the consumer and also goes a long way to boost the sale of the product itself. Besides advertisement other factors like price rate, quality, branch name also help in influencing the consumers purchasing behaviour....Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)