The influence of advertising on consumers brand preference of Star Maggi - study of house wives in Ikot Ekpene Urban Department: Mass Communication By: samfilo31 Project ID: 4970 Rating: (5.0) votes: 2Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractThis research study was on"The Influence of Advertising on Consumers brand preference of Star Maggi on House Wives in Ikot Ekpene Urban". The study use housewives in Ikot Ekpene Urban for investigations. This study had the following objectives to find out the buying habit of Star Maggi in Ikot Ekpene Urban. The extent to which the influence of advertising of star Maggi on housewives in Ikot Ekpene urban. The researcher adopted the survey method as a research design. A population of 41,000 was used for the study. The study adopted the cluster and systematic sampling technique to select a sample size of 250 from the population. The questionnaire was the instrument for data collection. The study reveals that housewives in Ikot Ekpen Urban are exposed to Star Maggi advertisements. Also, findings have shown that housewives in Ikot Ekpene Urban are influenced by the messages of advertisement of Star Maggi. It was concluded that the persuasive nature of advertisement enhances the brand preference of Star Maggi and the influence caused the buying habit. It was recommended that advertising agencies should develop a more effective advertising campaign that will attract consumers'' attention and capture their interest. Also, that manufacturers of Star Maggi should keep on advertising their products to gain more patronage from consumers. Again, that the advertisers should advertise their product in vernacular so that the messages conveyed could be best understood by the housewives in Ikot Ekpene Urban. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)