Ikot Ekpene audience perception of AKBC television news commercialization Department: Mass Communication By: samfilo31 Project ID: 4971 Rating: (5.0) votes: 2Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThe mass media in any society are regarded as the purveyors of national cultures which they transmitted from generation to generation, one of the means through which this activity is carried out is by news gathering and disseminating function of the mass media, in situations where news are selected and presented based on material gratification instead of public goal and interest turns to be a problem. This research was undertaken to examine Ikot Ekpene audience perception of AKBC television news commercialization. Among the objectives of this study was to find out the implications of news commercialization by AKBC television and the views of Ikot Ekpene audience towards news commercialization by AKBC television, a survey method was used for the study and the cluster and simple random sampling techniques were used to draw the sample size of 386 for the study, both primary and secondary sources were used to collect data. Findings revealed that news commercialization has allowed paid announcement to take the place of news in AKBC television as a result has many negative implications such as objectivity and fairness of news is not guaranteed abusing the ethics of journalism and other implications. It was concluded that news commercialization negates ethical practices and that news has no longer become a sacred issue. It recommended that television stations should find other means of making profitS such as advertisement and that certain types of news should not be paid for by news owners. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)