Consumer attitude towards made in Nigerian products (a study of Aba made leather works) Department: Marketing By: opc123 Project ID: 498 Rating: (2.9) votes: 18Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis project covers a study of Aba made leather works in Abia state. Chapter one gives account of the background of the study, historical background of the study, scope of the limitations, and definition of terms. Chapter two covers the Review of related literature, the theory of consumer behavior Attitude and attitude change and the purchase decision. Chapter three is all about research methodology, sources of data collection, study population instruments used in collecting data and data analysis techniques. Chapter four covers the presentation and analysis data. Finally, chapter five gives the summary, finding, recommendation and conclusion reference appendix. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance