New product development as a means for achieving marketing objectives in a company - case study of Uniliver Nig Plc Department: Marketing By: Arinze1 Project ID: 5105 Rating: (3.5) votes: 2Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThe central focus of the marketing system in any society is the satisfaction of human needs for economic goods and services. The effectiveness and efficiency of the marketing system and indeed the entire economy may be measured by the extent to which the offer individuals and households the assortment of goods and services they need to support the lifestyle expectancy of their member. Using Unilever (Nig) Plc Aba, as a case study this project reports on the extent to which the success of organizations is dependent upon their ability to develop consumer accepted/product/brand and services. Two different questionnaires, total thirty-six (36) on the whole were developed and administered randomly. The company under study has more junior staff than management staff the research set out to study only twenty-six (26) Junior staff and ten (10) management staff by administering questionnaires with specific and standardized questions. The essence of studying the management and junior staff simultaneously was to compare their opinions on vital and critical issues. Unfortunately, the researcher worked with thirty (20) questionnaires, because out of thirty-six only 20 return their questionnaires, and (15) were discarded for improper completion. Analyzing the subject responses, it was found that the interaction between new products and marketing/corporate goods was statistically significant. It was also found that the interaction between competitive and new product successes was statistically significant. Finally, results-oriented recommended actions was suggested. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance