Influence of public relations on customers satisfaction - a survey of customers of Enjim hotels and suites in Uyo Department: Mass Communication By: samfilo31 Project ID: 5128 Rating: (5.0) votes: 1Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis research work was on the“influence of public relations on customers satisfaction” using Enjim Hotels, Uyo as a survey study. The objective of this study is to ascertain the influence of Public Relations on customers satisfaction in Enjim Hotels and suite, Uyo. To find out the relationship of customers of Enjim Hotels and Suite and staff of the organization. To find out the extent customers of Enjim hotels and suit Uyo are exposed to public relations of the organization. The researcher employed the X and Y theory which describes two contrasting models of work motivation that have been used in human resources management, organization behaviour, and organizational development. Theory X assumes that most people dislike work and avoid it to the extent possible, therefore they must be continually coerced, controlled and threatened with punishment to get work done. While theory X assumes that physical mental effort, and natural effort of most people (depends on the work environment). A survey method was used in this study with a total population of 50 the work adopted census to sample 85.00 staff of the organization. The finding of this study revealed that out of 200 respondents representing 100% 80% agreed that they are aware or exposed to public relations activities in Enjim Hotels and suites, Uyo while 20% says that they are not aware or expose to the public relations activities in Enjim Hotels and, Uyo. The study recommended that management of business organizations should not mainly focus on maximizing profit at expense of their customers rather they should realize the potential of public relations in the building and enhancing a good image for the success of the organization. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)