Influence of AKBC radio programme (Market Guide) on listeners in Uyo local government area Department: Mass Communication By: samfilo31 Project ID: 5190 Rating: (3.2) votes: 11Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractThis study was on The Influence of AKBC– Radio Programme“Market Guide” on the shopping decisions of residents of Uyo Local Government Area. Its objective was to ascertain whether residents of Uyo Local Government Area listen to the programme and ascertain if they applied information gained from the programme in their shopping decisions. A survey research design was used to generate data that were gotten through the questionnaire. Philip Mayer's guide was used to sample 380 respondents. Findings indicated that the residents listen to the programme with a view to getting market-oriented information which they also apply in their shopping decisions. It is recommended for Saturday morning prime time when most families can listen to it at their breakfast table. Also, it will be useful for both male and female talents to co-host the programme to create variety and enhance programme dynamism. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)