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The problems and prospects of marketing insurance service - case study of National Insurance Corporation of Nigeria (NICON)

 Department: Banking and Finance  
 By: usericon Arinze1  

 Project ID: 5210
   Rating:  (5.0) votes: 1
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   Price:₦2000
Abstract
It took me time to research from the evolution to the development and history of insurance in the Nigerian Economic with respect to NICON. The need to improve on efficiency and effectiveness of the services rendered in the business world arose when the volume of trade increased thereby enhancing the rapid growth of insurance marketing services. Insurance as defined by Prince Adie Yema of the American Insurance Company Limited,“I a social and economic device which provides financial compensation against the effects of any misfortune, this compensation is made from the accumulated contribution of all parties taking part in the insurance scheme”. Marine insurance was the first form of insurance and it is generally agreed that it had its origin in Rome. Later it was the Italian Merchants who during the 14-15th Centuries introduced marine insurance into Britain and other western European countries. NICON is an insurance company that monitors and controls the marketing service of every other insurance in Nigeria. Therefore, it is the Apex Insurance Company owned by the Federal Government of Nigeria.   ...
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