Application of marketing concept in the Nigerian banking industry - case study of Union bank, Owerri Department: Banking and Finance By: uzogood4u Project ID: 5321 Rating: (3.2) votes: 11Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractThe success of any organization can be traced to the efficiency and effectiveness of its resources. Some organizations can do well with minimum resources, but there are others that do not do well even with abundant resources. As a result, the importance of resource management in achieving organizational success cannot be underestimated and therefore, the need for the application of the marketing concept arises. Through this research, it was found that contrary to the general’s belief, the marketing concept should not only be applied in manufacturing industries but also in the banking institutions and every establishment whether big or small. In this regard, only banks that applied marketing concepts will be able to render their services according to customers' tastes, desires and fashion, so they will have a competitive edge over their competitors. ...Preview Download Preview +Other Banking and Finance project topics and materials you might be interested in»The role of central bank of Nigeria (CBN) in the development of Nigeria financial sector»Appraisal of the economic implication of electronic banking in Nigerian banks (A case study of diamond bank)»The impact of strategic planning on banks performance in Nigeria (A case study of united bank for Africa plc)»Evaluation of the impact of liquidity management on banks performance in Nigeria ( A case study of UBA )»The roles of central bank of Nigeria in the prevention of bank failure or liquidation (A case study of central bank of Nigeria 2005-2009)»The role of financial institutions in promoting banking habit and saving capital formation in Nigeria»The effect of electronic banking on fraud reduction in bank (A case study of access bank plc)»The effectiveness of monetary policy measures in controlling inflation in Nigeria»Problems and challenges facing finance houses in the Nigerian economy ( A case study of mortgage bank owerri )»The role of deposit money bank in Nigeria in economy development in Nigeria - a case study of Access Bank Plc»Motivation as a way of reducing fraud in banking industry ( A case study of UBA and Fidelity bank )»The impact of insurance industry on the economic growth of Nigeria (A case study of nicon and hallmark insurance companies 2005-2009)»Identification and management of bad debts in Nigeria commercial banks(A case study of UBA plc)»The contribution and effect of computer to modern day banking in Nigeria (A case study of zenith bank and first bank plc)»The use of accounting information in assessing control and performance in an organization (A case study of first bank of Nigeria owerri)