Mass media as an instrument of political mobilization - case study of Rivers State Broadcasting Service (RSSBS) Department: Mass Communication By: GodFirst Project ID: 5664 Rating: (3.3) votes: 6Rate this project12345 Price:₦1000 Get the Complete MaterialAbstractThe various literature studies intended to the mass media role in the national development and this is clear in the area of political leadership. In this study, the researcher decided to draw home the tourism that without a national political consciousness and viable political participation resulting in good leadership, there could be no genuine national development. The mass media is the fourth estate of government had been assigned various responsibilities in society including the watch role, the educator and the entertainer of the various segments of the people. The role of the mass media as an instrument of political mobilization in the modern of more or less formalized institutions that deal with the communication of all types. Normally, this required considerable capital as is the case with the radio, television and publishing houses. Necessarily, they have to cater for the mass audience. For this reason, those who control the mass media usually suggest that they have the ability and capacity to manipulate and mobilize the people during the transition era. The alternation of primary social relationships under the impact of industrialization has left the population and society lacking in a sense of group identity and social control. The Nigeria democratic system having been bastardized and destroyed by certain disgruntled elements, look into the mass media as the way out to correct the abnormality and injustice of the Nigeria democratic dispensation. This work tried to identify the functions, problems and prospects of the mass media of communication and equally highlights their ability to carry out this enormous responsibility to an enviable height in the mobilization of the people towards a viable and sustaining democratic polity....Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)