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The effect of quality services on customer satisfaction - case study of Destiny Castle Hotel

 Department: Hospitality Management  
 By: usericon sammy1991  

 Project ID: 5700
   Rating:  (3.6) votes: 7
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   Price:₦2000
Abstract
The objective of this study is to look into the effect of quality services on customer satisfaction in Destiny Castle hotel. As part of the hotel industry which is part of the vast hospitality industry the Destiny Castle hotel is responsible and hence should be able to know how their customers are satisfied, or how they can be satisfied, even more, this is to be able to avoid loses caused by them losing their guest. Therefore, this study intends to identify the influences of two determinants. These determinants in the study consist of service quality which is broken down into 5 parts which are tangibility, reliability, responsiveness, assurance and empathy. The second determinant is customer satisfaction. This study also involves the theory of Oliver (1981) who suggested the Expectancy- disconfirmation theory states that those customers from their satisfaction target product or services as a result of direct comparisons between their expectation and perception. Furthermore, 150 questionnaires were distributed in the hotel mostly the point of sale which included the restaurant the front office and even the guest rooms. For the data analysis, the sequel analysis was used to get the significant relationship between customer satisfaction and service quality. The test shows that there is a significant relationship between customer satisfaction and service quality. ...
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»The effect of quality services on customer satisfaction - case study of Destiny Castle Hotel

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