The relevance of packaging on the marketing performance of a manufacturing firm - case study of Unilever Nigeria Plc, Aba Department: Marketing By: bobyuzee Project ID: 5780 Rating: (5.0) votes: 1Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis research is aimed at revealing the relevance of packaging on the marketing performance of manufacturing firms. The quasi-experimental research design was adopted in this study. The population covers the management and staff of Unilever plc, while the judgmental sampling technique was adopted in selecting the population to whom questionnaires were administered. The information from the questionnaires was presented and analyzed using the table and percentage method. The statistical tool used in testing the hypothesis is the chi-square (X2) test. The research findings reveal that packaging contributes to growth in the market share of the manufacturing firm. It also observed that there is no correlation between packaging and the profit growth of the organization. Based on these findings, the researcher recommends that organizations should adopt packaging as one of its major marketing objectives. Also recommended that government should endeavor to set policies guiding the packaging of consumer goods to ensure adequate protection of consumer health. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance