The influence of sales promotion on consumers brand loyalty in the soft drink industry - case study of Nigerian Bottling Company plc, Owerri Department: Marketing By: bobyuzee Project ID: 5785 Rating: (5.0) votes: 1Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractThis project is designed to give an insight into the influence of sales promotion on consumers' brand loyalty with reference to Nigerian Bottling Company Plc (WBC) Owerri. Based on the above purpose, some literatures were reviewed to enlighten on the meaning of sales promotion including the steps necessary for its initiation and adoption. More concise and comprehensive information was gathered through primary and secondary data which help to elaborate more on this project topic. On the area of population and determining sample size, survey research methods were adopted, 60 questionnaires were distributed to the management, employees and customers of the firm. Data collected were analyzed and the following findings were made that there is a significant relationship between sales promotion and consumers' brand loyalty. The findings also indicate that there is a significant relationship between consumer complaints and the nature of such complaints. Finally, the finings were summarized and the following recommendations were made, that the firm should embark on sales promotion. They should also adhere to their customers' complaints, they should ensure that they produce products of higher quality, and the firm also ensure that they handle sales promotional programmes as appropriate and acceptable marketing strategies in pursuance of their targets. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance