The impact of good communication publicity in the marketing of soft drinks in Imo state - case study of Nigeria Bottling Company plc, Owerri Department: Mass Communication By: mrdelight Project ID: 6037 Rating: (5.0) votes: 1Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractThis work evaluates the impact of good communication in the marketing of soft drinks in Imo state with Nigerian Bottling Company Plc, Owerri as the case study. This research work started in chapter one by introducing what good communication is all about, what led to the research work and the problems the research work ought to solve. Continued in chapter two the topic of the study, characteristics and what makes publicity different from other promo tools and organized public functions etc. were extensively discussed. Chapter three emphasized on how the data used were collected and analyzed. And in chapter four, we went further to analyze the data collected. Scientific and logical conclusions drawn from the analysis and recommendations were made in the last chapter, (i.e. chapter five). ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)