The impact of television advertising as a critical element in influencing consumer choice in relation to perception of MTN and Globacom adverts among Unizik students Department: Mass Communication By: GodFirst Project ID: 6053 Rating: (5.0) votes: 1Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis research work will be carried out to ascertain the impact of television advertising as a critical element in influencing consumer choice in relation to perception of MTN and Globacom adverts among Unizik students. The students (subscribers) of each network will be allowed to make their responses in their choice of network. In examining this work effectively, the area of the study was Awka campus of Nnamdi Azikiwe University in Anambra State. The population of the study was the entire students across the eight faculties of the Awka Campus of the institution. The sample of the study was 200 respondents (students who are subscribers of MTN and Globacom network) from four randomly selected faculties. The respondents are made up of 100 subscribers of MTN and 100 subscribers of Globacom. The research design for this work was the survey method while the instrument for data collection were questionnaires and personal interviews after carefully conducting pilot testing and validated consultation with the supervisor of this work. The methodology for data analysis is quantitative using descriptive statistical techniques such as frequency count and percentage for the questionnaire and research question. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)