The evaluation of the effectiveness of advertising in changing consumers behaviour - case study of Vita foam, Owerri Department: Mass Communication By: GodFirst Project ID: 6078 Rating: (5.0) votes: 1Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractThis study was on the evaluation of the effectiveness of advertising in changing consumers' behavior (A case study of Vitafoam Owerri) and examined some of the factors that help change the attitude or behaviours of consumers when they are faced with a new or an old existing product. The literature review was basically on theoretical framework, historical background and current literary meanings of advertising by different authors especially those writers who have written immensely on the topic or relevant to it. During the course of this work, the research design method used was survey method, while both primary and secondary sources of data collection were sued. The total population size of the company was 245 out of which questionnaires were drawn from 95 staff of the business organization that constituted the sample size. The sample size were drawn from the staff and customers of the company. The method used in the data presentation was simple percentage while chi-square (x2) method was used in testing the hypothesis, the findings were that vitafoam Owerri useds advertising as the key to change the behaviours of consumers and therefore recommend that vitafoam Owerri should adopt advertising as a tool that will help change the attitude of consumers which include billboards, posters, television, radio, magazines, newspaper etc in order to change their various behaviours. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)