Radio listening habits of Nigerian students - case study of Institution of Management and Technology (IMT) Enugu Department: Mass Communication By: GodFirst Project ID: 6091 Rating: (5.0) votes: 1Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractRadio is one of the viable media of mass communication. Just as communication is the transfer of information from the source to a destination. Presently, for any thing to be called communication it must efficiently reach to the source, passing through the specified channel. Undoutfully, there is no way communication could be completed without feedback. It is on this background, that the research deemed it necessary to have a look at the listening habit of students in higher institution of learning particularly the students of the institute of management and technology (IMT), Enugu. The researcher went further to find out what could entire students to listening to the radio programme. In the world today and in Enugu, precisely, different radio stations exist, but ability to attract audience listening is what matters, and when this happened they will tune the station off. What I am saying is that a successful media house should have the mass before planning their programmes. Any time it encounters this, the audience interest will wear away as the image of the station will be at stake. That is why due to the heterogeneous nature of the students population in the institute of management and technology which formed my case study, I decided to use random sampling method. This method gave every student an equal chance of being selected and for the reason students tend to listen more of entertainment programmes than other programmes like the talks, religious, and news commentaries, especially when they are free or chanced from academic activities. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)