Home»Business Administration and Management» The impact of advertisement on business enterprises - case study of Wapa investment limited

The impact of advertisement on business enterprises - case study of Wapa investment limited

 Department: Business Administration and Management  
 By: usericon odeniyi  

 Project ID: 6130
   Rating:  (5.0) votes: 1
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Good advertising requires competent personnel including a number of specialists to enable it thrive in the ever dynamic and competitive business environment. This project therefore aimed at assessing the impact of advertising on business enterprises, the case study being Wapa Investment Limited. The researcher used a cross-sectional research design with both qualitative and quantitative methods with a population study of 85 people out of which a sample size of 45 employees were randomly selected. Both primary and secondary data were used during collection of data. Data was collected by the use of questionnaires and observation methods and analyzed in form of tables. It was recommended that the company should improve their advertising strategy so as to take advantage of the neglect of advertising by many business organizations. Also, It is imperative that key personnel in various departments that are directly involved, to be carefully selected and positioned to ensure continuous success. ...
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