Impact of advertising on consumers buying behaviour (case study of Deunited industries ltd - makers of Indomie noodles) Department: Marketing By: Haybee4u Project ID: 6263 Rating: (5.0) votes: 1Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis is a research work carried out to examine the impact of advertising on consumers’ buying behavior with particular reference to De-united Foods Industries Ltd, makers of Indomie noodles. Data for the research were collected through primary and secondary sources. The collected data were analyzed in tables and simple percentages, while the hypotheses were tested using the chi-square technique. Given three hypotheses as stated in chapter one, these hypotheses were tested critically in chapter four to reveal the authenticity of responses by the respondents to the research questions. In the final analysis, attempts were made to bring to summary the tested research hypotheses, which proved that: Advertising has improved consumer preference for Indomie noodles over other noodles, there has been a significant increase in sales of Indomie noodles as a result of advertising and De-united Foods Industries Limited has been able to overcome competitors through advertising. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance