The effect of sales promotion on purchasing decision of customers (case study of Dangote cement company, Obajana, Kogi state) Department: Business Administration and Management By: AdeleyeJoshua Project ID: 6304 Rating: (5.0) votes: 1Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractThis study examines the effect of sales promotion on purchasing decisions of customers using Dangote Cement Company, Obajana Kogi State as the case study. The major objective of this project is to examine whether sales promotion influences customers' purchase decision, to determine whether sales promotion enhance an organization's sales and profit and to evaluate if there is a significant relationship between sales promotion and customers' purchasing decision. The methodology adopted in gathering data was both the primary and secondary methods. The major instrument used to gather data from primary sources is the questionnaire. From a population of six hundred (600), a sample size of two hundred and forty(240) was selected using simple random sampling technique. Findings revealed that Sales promotion influences customers' purchase decision, it enhances organization sales and profit and there is a significant relationship between sales promotion and customers' purchasing decisions. Sales promotion will help the organization to achieve the actual output that will increase the profitability of the customer. In view of these findings, it was recommended that firms must intensify the use of sales promotion (price discount, coupon discount, buy-one and get-one-free and free sample) as consumers have shown great interest and are highly influenced by sales promotion activities. Sales promotional tools should be carefully applied as they can reduce profitability. Therefore it may be used in conjunction with other promotional tools such as coupon discounts and etc. ...Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)