Home»Business Administration and Management» Impact of marketing research on organizational performance (a case study of Darma poultry farm, Katsina)

Impact of marketing research on organizational performance (a case study of Darma poultry farm, Katsina)

 Department: Business Administration and Management  
 By: usericon auwaluli  

 Project ID: 6609
   Rating:  (5.0) votes: 1
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This research work is carried out to evaluate the impact of market research on organisation performance using Darma Poultry Farm in Katsina state. Marketing research has been classified as a major ingredient that is required in improving the performance of an organisation. Marketing research has effect on the survival and growth of any organisation. The objective of the research work is to explain the impacts of marketing research on how to meet the needs of numerous customers. The methodology adopted to generate data for the study is the use of questionnaire and the collected data was analyzed using the sample percentage analysis.  The result of the study showed that the marketing research process plays a significant role in the performance of business organizations which means that there is a positive relationship between marketing research and the performance of business organizations. In view of this, we recommend that business organization should provide adequate funds for market research, provision of suitable and adequate facilities to enhance the business environment and make it more responsive to the needs of customers and develop strategies should be placed to enhance staff performance and increase their contribution to the organization....
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