Evaluation of the impact of out-of-home advertising in the marketing of religious programmes in Port Harcourt Department: Mass Communication By: cleodolph16 Project ID: 6807 Rating: (5.0) votes: 1Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis study is to evaluate the impact of out-of-home advertising in marketing the religious programmes in Port Harcourt, this is aimed at finding how out-of-home advertising in marketing the religious programmes impact positively on the life of the public in Port Harcourt. The study had specific objectives which are“to ascertain the impact of out-of-home advertising in marketing the religious programmes in Port Harcourt, to examine the effectiveness of out-of-home advertising in marketing religious programmes in Port Harcourt and determine the nature of the impact of out-of-home advertising awareness of religious programmes in Port Harcourt. In carrying out the study the researcher used survey design method, while questionnaires were the instrument of the study. Simple tables and percentages were used to analyze and present the data collected. And from the conclusion drawn from the questionnaire tables, Based on the research conducted by the researcher, revealed that Out-of-home advertising is one of the most important tools for programme marketing. It was recommended that religious organizations should always have clear-cut reasons before embarking on out-of-home advertising in the promotion and marketing of their programmes in Port Harcourt. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)