Home»Mass Communication» Gender issues in advertising (a study of Eva soap)

Gender issues in advertising (a study of Eva soap)

 Department: Mass Communication  
 By: usericon GodFirst  

 Project ID: 6816
   Rating:  (5.0) votes: 1
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The work is an evaluation of gender issues in advertising using EVA as the case study. The researcher adopted the survey method for the research study and the instrument used for collecting data was the questionnaires. Internet and magazines were also visited for data. The outcome of the study showed that gender advertising is used by EVA for a variety of reasons and top on the list is to make consumers adapt their goods and services. Based on EVA management should continue to employ the services of gender advertising to create more awareness. In conclusion, the research reveals that advertising plays a crucial role in consumers’ preference for a particular product or service.   ...
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