Home»Mass Communication» The effectiveness of public relations practice in the oil sector(a study of African Petroleum plc Portharcourt)

The effectiveness of public relations practice in the oil sector(a study of African Petroleum plc Portharcourt)

 Department: Mass Communication  
 By: usericon GodFirst  

 Project ID: 6817
   Rating:  (5.0) votes: 1
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African Petroleum plc, a marketer of petroleum products and chemicals, knows that public support and goodwill as well as a good corporate image and very important for business success. Tends to be influenced by their publics which includes its staff, shareholders, and customers and of course members of the press. The company is actually very much interested to know its public problem areas and opportunities with the aim to improve areas and opportunities with the aim of improving the organization’s overall performance to enable them to know what their public thinks about African petroleum public relations programmes and quality services of the organization to its publics. The researcher, therefore, decided to embark on this study with the objectives. The objectives of the study are: to determine the extent of African Petroleum’s public relations messages' accessibility to the public and also to find out whether African Petroleum's public relation practices influence the opinion of the public. Relevant data based on the scope of the study were collected through primary and secondary data with structural questionnaires as the main instrument administered to two hundred and fifty (250) respondents comprising forty African petroleum staff, sixty shareholders one hundred and twenty customers and thirty members of the press. The questionnaire was highly structured and open-ended where necessary. The questions and the response were very standard to facilitate comparison of responses and to secure good control of the questions. Among the findings were the African Petroleum public relations media message and the quality of their mobilization programmes and enlightenment campaign but needs were efforts. ...
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