The effectiveness of public relations practice in the oil sector(a study of African Petroleum plc Portharcourt) Department: Mass Communication By: GodFirst Project ID: 6817 Rating: (5.0) votes: 1Rate this project12345 Price:₦1000 Get the Complete MaterialAbstractAfrican Petroleum plc, a marketer of petroleum products and chemicals, knows that public support and goodwill as well as a good corporate image and very important for business success. Tends to be influenced by their publics which includes its staff, shareholders, and customers and of course members of the press. The company is actually very much interested to know its public problem areas and opportunities with the aim to improve areas and opportunities with the aim of improving the organization’s overall performance to enable them to know what their public thinks about African petroleum public relations programmes and quality services of the organization to its publics. The researcher, therefore, decided to embark on this study with the objectives. The objectives of the study are: to determine the extent of African Petroleum’s public relations messages' accessibility to the public and also to find out whether African Petroleum's public relation practices influence the opinion of the public. Relevant data based on the scope of the study were collected through primary and secondary data with structural questionnaires as the main instrument administered to two hundred and fifty (250) respondents comprising forty African petroleum staff, sixty shareholders one hundred and twenty customers and thirty members of the press. The questionnaire was highly structured and open-ended where necessary. The questions and the response were very standard to facilitate comparison of responses and to secure good control of the questions. Among the findings were the African Petroleum public relations media message and the quality of their mobilization programmes and enlightenment campaign but needs were efforts. ...Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)